Businesses can do a lot with their corporate video production team. Whilst their main purpose is to market the brand, there are a lot of other ways you can utilise this resource. There are so many ways types of videos you can make to help your business grow.
Here are four types of corporate video production:
- Brand videos
These aren’t a new trend. Brand videos have been used by many other successful companies in the past. Before, there were no other platforms to showcase these. Playing a brand video would cost any company millions of dollars in advertising time. It could also be often seen playing in lobbies of medium-sized businesses. This isn’t the case today. It’s easy to spread awareness about your brand through the Internet.
Testimonials help create trust between your brand and the customer. Having testimonials or reviews of your services will help you get new customers and clients, especially since 85% of consumers read up to ten reviews online before they trust a product or brand. Further, 90 of consumers are more likely to view a brand or product positively if they’ve read a positive review or testimonial online.
- Product demonstrations
You’ve seen it on TV before, and studies show it’s still effective. Consumers are more likely to buy a product if they understand how they work. This is also doubly effective if you can showcase the product as something that is essential to their homes.
- Social media videos
This is perhaps the most popular type of corporate production video out there. It’s also the one most often used in social media marketing. Sites such as Facebook and Instagram have been working to develop better video playback and live streaming capabilities. This is something all businesses should take advantage of. Social media allows you to serve content directly to your target demographic, making it an effective tool for advertising.
As you can see, there are so many things a corporate video production team can do. It’s all a matter of taking advantage of your resources. In fact, these are not the only types of videos you can make to help promote your business.
For more information on production teams, Cornerstone Media can help.