Designing your own outdoor banner can be a fun experience. However, if you want it to be really effective and look professional, you must follow certain guidelines. There has to be a complete harmony between the size, design, colours and fonts.
Since outdoor banners are available in different sizes, you must select the ideal size carefully keeping in mind the location of the banner. Also consider how visible you want your banners to be from longer distances so that more people become aware of its existence.
Next, consider the colour and banner designs. Less is definitely more as you would want your banner to focus on a particular area of your business. If you are launching a new product, offering a discount sale for the festive season, holding a clearance sale or shifting location, you would want the outdoor banner to convey this message clearly and loudly.
Inserting too much text or images will dilute the message and confuse your customers about the most vital aspects. Sometimes, only a phone number or email ID is all your need to guide customers to your company.
Glaring colours will make it difficult for people to discern the text properly. Similarly, images too can clutter your outdoor banner and distract attention from the actual facts. If all this sounds confusing, it is best to hire reliable digital printing services for your banners.
Consider the Technical Aspects
Just sketching an outdoor banner is not enough. You will need to ensure that it can be converted into artwork suitable for large scale publishing. See Commercial digital printers Sydney
Also remember to insert suitable design guideline or cut-marks for eyelets, pole pockets or other fabrication necessities required to mount the banner correctly.