Investing in promotional items is one of the best ways of connecting with loyal customers and expanding your client base. Promo materials such as caps; T-shirts; cups; notepads and promotional pens etc that have your company name and logo embossed on them act as a constant reminder and increase your brand recall. But have you ever thought of handing out such promo materials to your own employees?
Spread the Name
Considering the fact that the prime function of promotional items is to ‘promote’ your brand; you should leave no opportunity of maximizing their use towards that purpose. Handing out promo articles to your employees serve the same purpose as handing them out to customers i.e. spreading your company name. Irrespective of who uses the items, what is important is that the articles are seen by maximum people. This is easily achieved when your employees use the items in their personal life or pass them on to their acquaintances for use. Check the promotion pens here.
Evaluate User Response
Just handing out promotional materials is not the end of the process. Each item represents your company’s goodwill, professionalism and attitude towards customers. To make the items really effective you must know more about user reaction on them. Is the item really useful? Is the quality too cheap? Does it function the way as promised by the supplier? Distributing promotional products amongst employees is your only way of getting honest answers to these and other similar questions. Accordingly, you can understand whether your investment was worth it and how much ROI can you expect against such investment.